Industry

Marketing agencies

Paid media across the whole client portfolio, the funnel down to the sale in each client's CRM, and reports that match the ad platforms. Cases taken from real Nekt workspaces, anonymized.

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Cases already available, with an executive summary and a detailed view to build.

Paid media for the whole portfolio

Spend, clicks and results for every client and platform in a single table, with each ad account tied to the right client.

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Per-client context for the AI agent

The agent answers about each client using that client's rules and tables, and says it does not know instead of making things up.

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Funnel from media to lead, MQL, SQL and sale

What each lead, MQL, SQL and sale cost for every client, measured in the client's own CRM and not in the ad manager.

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Most used

What most companies in this industry build on Nekt, beyond the highlights.

Meta Ads results by objectiveDeduplicated leads and cost that matches Ads Manager.Read caseAutomated recurring reportWeekly or monthly readout written by AI.Read caseOrganic social mediaReach, engagement, top posts and followers.Read caseLead source and channelDecoded UTMs, cascading rules and exceptions.Read caseMedia watchdogDaily alerts: spend dropped to zero, stopped converting, no adjustments.Read caseCreative performanceHook rate, hold rate, video quartiles and fatigue.Read case

Other cases

From most common to most specific.

WhatsApp funnelConversations started, handling and cost per conversation.Read caseCRM conversions back to Meta and GoogleOffline conversions and audiences built from the CRM.Read caseMedia plan vs. actualsBudget pacing including taxes and markups.Read caseAudience breakdownsAge, gender, placement and region without breaking the total.Read caseClient portalCustom dashboard powered by reverse ETL.Read caseAgency revenue and portfolioContracts, MRR, renewals and client churn.Read caseClient e-commerceNet revenue, GA4 funnel and daily fact table.Read caseAd account balancesAlert before a prepaid account stops running.Read caseProfitability per clientHours, deliverables and effort against the fee.Read caseBrand and sentiment with AIComments, mentions and competitors.Read case