Industry

SaaS and technology

Recurring revenue, a single customer across systems, churn risk and a B2B funnel with stage history. Cases taken from real Nekt workspaces, anonymized.

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Cases already available, with an executive summary and a detailed view to build.

B2B funnel with stage history

MQL, SQL, demo and sale with one official date per stage, taken from the CRM history, and credit for each stage going to whoever held the role that day.

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Health score and churn risk queue by account

A daily queue of at-risk accounts, with the reason and MRR for each, built from signals that actually precede cancellation.

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Single customer across billing, CRM, product and support

One row per customer with their id in every system and the matching method, so revenue, usage and tickets finally line up.

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Most used

What most companies in this industry build on Nekt, beyond the highlights.

Paid media through to revenueCPL, CAC and ROAS by campaign tied to the CRM.Read caseMRR, NRR and GRRNew, expansion, contraction, churn and reactivation.Read caseData delivered to the SaaS's customersROI reports and a per-customer portal.Read caseBilling reconciliationBilling, gateway, ERP and cash all matching.Read caseProduct usage in the CRMUsage and subscription sync for CS and sales.Read caseTrial and activationTrial conversion and time to first value.Read case

Other cases

From most common to most specific.

Conversations as a foundation for AICalls, emails and tickets turned into risk signals and next steps.Read caseState historySnapshots of billing, CRM and product so the past is never lost.Read caseCommissions tied to activation and paymentSales and CS targets with auditable rules.Read caseSupport by customerVolume, first response, resolution and reason.Read caseForecast and target vs. actualsNew revenue by channel, team and rep.Read caseDelinquency and dunningDeclines, recovery and recurring collections.Read caseExpansion and upsellTiming for module cross-sell and repurchase.Read caseTake rate in marketplacesGMV against platform revenue.Read caseAI cost per customerLLM cost by customer, user and model.Read case